From August 25th to September 3rd, 2023, the much-awaited YEBISU BEER HOLIDAY will pop its cap at the Ebisu Garden Place in Tokyo’s Meguro district. It’s time to cheers to cold brews, tasty bites, and laid-back vibes!

Yebisu Beer Holiday
Yebisu Beer Holiday

A Look Back at the Beer Saga

Formerly known as the ‘Ebisu Beer Festival’ which ran from 2009 to 2019, this event rebranded in 2022. Now, it’s not just any beer fest, but an oasis where you can explore diverse and delightful ways to enjoy beer.


At the venue, attendees will be spoiled for choice. Apart from the five signature drafts of the YEBISU brand, there’s a special treat: a preview of the YEBISU CREATIVE BREW, set to hit the nation in October.

And if you’re one to appreciate the craft, don’t miss the prototype of the flagship product ‘YEBISU∞ (Infinity)‘, slated for a grand release at the YEBISU BREWERY TOKYO in April 2024.

Food Pairings & More

A beer in one hand demands a scrumptious bite in the other! This year, top restaurants, which clinched titles at the ‘Best Dish to Pair with YEBISU Beer’ contest held in March, will set up their kitchen cars. Expect nothing short of gourmet greatness.

Oh, and did we mention the new collaboration? The North Face Camp is on board! A designated camping area awaits those looking for a laid-back lounging experience.

Event Overview

Yebisu Beer Holiday
Yebisu Beer Holiday
  • Dates: August 25th (Fri) – September 3rd (Sun), 2023
  • Time:
    • Weekdays: 4:00pm – 9:00pm
    • Weekends/Holidays: 11:30am – 9:00pm
  • Location: Ebisu Garden Place
  • Address: Ebisu 4, Shibuya District, Tokyo and Mita 1, Meguro District, Tokyo
  • Entry: Free! (But, you might want to book in advance online)
  • Note:
    • Seat stays limited to 70 minutes
    • Payments for food and drinks are cashless only

Getting There

It’s a breeze! Just a 5-minute walk from the JR Ebisu Station.

Get set to clink your glasses and toast to good times at the YEBISU BEER HOLIDAY 2023!

Tokyo Trip Checklist

  • If you’re traveling on the bullet train see our guide on how to reserve and buy Shinkansen tickets online.
  • The Much-loved Japan Rail Pass Surged in Price by a massive 70% in October.
  • We recommend a 1,2 or 3-day Tokyo Unlimited Subway Pass to get around Tokyo cheaply and easily.
  • If you plan on visiting Mt Fuji check out our list of the best Mt Fuji group or private tours from Tokyo
  • You’ll need a prepaid sim or Portable WIFI to stay connected in Japan
  • To ensure you have all the important things covered see our Tokyo travel guide.
  • For more hotel booking help check out the following popular articles:
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  • 13 Best Hotels Near Shibuya Crossing: Where To Stay Near Shibuya Scramble

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