The wait is over for sweet potato lovers with the Summer Sweet Potato Expo taking place at Shinjuku Sumitomo Building Triangle Square in Tokyo From August 17 to August 20, 2023.

This Imo Expo brings together sweet potato producers, sellers, and buyers, turning it into a haven for sweet potato enthusiasts.

Image Credit Summer Sweet Potato Expo

Discovering the All-Season Sweet Potato

While sweet potatoes were traditionally harvested and enjoyed during the fall and winter seasons, advancements in cultivation and preservation have made this tasty root vegetable a year-round treat. Now, you can enjoy delicious roasted sweet potatoes even in summer.

This year’s Sweet Potato Fair is hosting 24 handpicked vendors from across the country. The line-up features a mix of regulars that take part in the winter fair as well as newcomers making their first appearances at a national event.

Night Sessions

Image Credit Summer Sweet Potato Expo

In an exciting twist, this year’s Sweet Potato Fair introduces the Night Sweet Potato Fair from 6 p.m. to 8 p.m. It’s an opportunity to enjoy your sweet potatoes with approximately 30 types of unlimited sake and shochu for two hours. To complement your drinks, each roasted sweet potato store will also sell a special night-only menu.

Tickets for the “Summer Sweet Potato Fair 2023” will go on sale from July 1 (Saturday).

A Quick Note On The Japan Rail Pass Price Hike
The price of the wonderful Japan Rail Pass is going up a massive 62% in October but there’s still time to lock in the old rates if you’re quick. Klook still offers the old prices so if you buy before September 30th you can travel with the old prices until December 28th, 2023.

Event Details

  • Name: Summer Sweet Potato Fair 2023
  • Dates: August 17 (Thursday) to August 20 (Sunday)
  • Time:
    • Summer Sweet Potato Fair: All days, 10:00-17:30
    • Night Sweet Potato Fair: August 17 (Thursday) to 19 (Saturday), 18:00-20:00
  • Location: Triangle Square, Shinjuku Sumitomo Building (Indoor)
  • Address: 2-6-1, Nishi-Shinjuku, Shinjuku-ku, Tokyo
  • Transport Access/Nearest Stations:

Ticket Pricing

Admission is free for children under primary school age. The ticket price varies depending on the time frame, and all tickets allow re-entry. Early bird tickets (9:30-12:00) cost 1,500 yen and are limited to 150 tickets per day.

The Night Sweet Potato Fair tickets come with an original cooler bag but are not available to those under 20 years old.

Some of the vendors participating in the fair include & Potato, Kyoto Imoya, Roman Yakiimo, Imo no Ra-an, Yakiimo Specialty Shop Imofukudo, OIMO café, Oimo and Lemonade, Oimo Hiyori, oimo lab, and many more.

For more details and updates, visit the official website of the Sweet Potato Fair.

Tokyo Trip Checklist

  • To book hotels in Tokyo consistently returns the best prices. Remember to book early, especially for your weekend dates.
  • The Much loved Japan Rail Pass will Surge in Price by a massive 70% in October. You can still buy at the old prices here.
  • We recommend a 1,2 or 3-day Tokyo Unlimited Subway Pass to get around Tokyo cheaply and easily. Get one here.
  • If you plan on visiting Mt Fuji check out our list of the best Mt Fuji group or private tours from Tokyo
  • You’ll need a prepaid sim or Portable WIFI to stay connected in Japan: Japan Wireless has the best deals
  • Here’s a list of the best things to do in Tokyo this month (August)
  • To ensure you have all the important things covered see our Tokyo travel guide.
  • For more hotel booking help check out the following popular articles:
  • Where To Stay Near Tokyo Station: 10 Best Hotels Close To Tokyo Station
  • 8 Top Luxury Hotels In Tokyo
  • 11 Best Ryokans in Tokyo
  • 13 Best Hotels Near Shibuya Crossing: Where To Stay Near Shibuya Scramble

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