Shibuya 109 is a famous shopping mall located in the Shibuya district of Tokyo, Japan. It is a popular destination for fashion-conscious youth and is known for its unique and trendy Japanese fashion. Shibuya 109 has become a cultural icon of Tokyo and should be on your to-do list if you’re looking to experience the city’s fashion scene.
Shibuya 109 was opened in April 1979, and is operated by SHIBUYA109 Entertainment Corporation, a subsidiary of the Tokyu Group. The building is located just across the street from Shibuya Station, making it easily accessible for visitors to Tokyo. The shopping mall is home to a wide variety of stores, ranging from high-end luxury brands to more affordable options.
SHIBUYA109 (Ichimaru-kyu), also known as Marukyu, is a fashion building representing Shibuya and various events are held at 109 Square in front of the store.
The building has two basement floors and eight floors above ground and is mainly occupied by shops for women in their teens and twenties. The name “109” is derived from the numbers 10 (East) and 9 (East), which represent the numbers of Tokyu, the company that runs the building.
Key Takeaways
- A 2-3 minute walk from the Hachiko exit of JR Shibuya Station
- houses many women’s fashion stores.
- A popular destination for fashion-conscious youth, and is known for its unique and trendy Japanese fashion.
- Must-visit destination for tourists looking to experience the city’s fashion scene.
- Just across the street from Shibuya Station and Shibuya SKy, making it easily accessible
- Particularly popular among fans of gyaru fashion, a Japanese fashion subculture characterized by colorful and flamboyant styles.
Fashion Trends at Shibuya 109
Shibuya 109 is a fashion mecca for young women in Tokyo, offering the latest fashion trends and styles. The mall is home to over 120 shops, each with its unique style, making it a one-stop-shop for all things fashion. Here are some of the current fashion trends you can find at Shibuya 109:
- Gyaru: This style is characterized by a youthful and playful look with a focus on bright colors, bold prints, and heavy makeup. The style has evolved over the years, but it remains a popular trend at Shibuya 109.
- Kawaii: This style is all about cuteness and features pastel colors, frills, and bows. Kawaii fashion is often associated with anime and manga culture and is popular among young women in Japan.
- Streetwear: Streetwear is a popular trend at Shibuya 109, with shops like WEGO and Spinns offering a wide range of streetwear-inspired clothing. This style is all about comfort and often features oversized silhouettes and bold graphics.
- Minimalism: While Shibuya 109 is known for its bold and colorful fashion, minimalist styles are also gaining popularity. Shops like Lowrys Farm and Earth Music & Ecology offer simple yet stylish clothing that is perfect for everyday wear.
Whether you’re looking for a bold and playful look or something more understated, Shibuya 109 has Something to interest all. With new fashion trends emerging every season, it’s always worth checking out the latest collections at the mall.
Brands and Stores at Shibuya 109
Shibuya 109 is home to over 120 shops that cater to the latest fashion trends for young women. The stores offer items, including clothing, shoes, bags, accessories, and sundries. Here are some of the most popular brands and stores at Shibuya 109:
Liz Lisa
Liz Lisa is a popular brand that specializes in feminine clothing with a touch of elegance. Their signature style includes lace, frills, and pastel colors. The store offers dresses, skirts, blouses, and accessories that are perfect for a romantic date or a special occasion.
Dazzlin
Dazzlin is a trendy brand that offers a mix of streetwear and feminine styles. Their clothes are designed to be comfortable and stylish, with a focus on denim, oversized tops, and casual dresses. The store also offers a range of accessories, including bags, hats, and jewelry.
WEGO
WEGO is a popular brand that offers styles, from casual to trendy. Their clothes are designed to be comfortable and easy to wear, with a focus on streetwear and pop culture. The store also offers a range of accessories, including bags, hats, and sunglasses.
EMODA
EMODA is a high-end brand that offers sophisticated and stylish clothing for women. Their clothes are designed to be elegant and timeless, with a focus on quality materials and attention to detail. The store also offers a range of accessories, including bags, shoes, and jewelry.
WC
WC is a popular brand that specializes in streetwear and casual clothing. Their clothes are designed to be comfortable and stylish, with a focus on oversized tops, denim, and sportswear. The store also offers a range of accessories, including bags, hats, and socks.
Other Stores
In addition to these popular brands, Shibuya 109 also offers a range of other stores that cater to different styles and tastes. Some of the other stores include Cecil McBee, X-girl, and Moussy. Visitors can explore the different stores and find items that suit their personal style.
History of Shibuya 109
Shibuya 109, also known as Ichi-maru-kyū, is a department store located in the Shibuya district of Tokyo, Japan. The store was designed by legendary architect Minoru Takeyama and opened its doors in April 1979. It was built to challenge the traditional concept of a department store and was intended to be a “Fashion Community” rather than just a collection of similar stores under one roof.
The building is located just across the street from Shibuya Station and is operated by SHIBUYA109 Entertainment Corporation, a subsidiary of the Tokyu Group. The store quickly gained popularity among young people and became a hub for Tokyo’s youth fashion scene.
Over the years, Shibuya 109 has undergone several renovations to keep up with the changing times and fashion trends. In 2012, the store underwent a major renovation that included the addition of a new building, Shibuya 109 Net, which houses stores focused on internet fashion trends.
Today, Shibuya 109 remains a popular destination for fashion-conscious young people in Tokyo. It features over 120 stores spread across ten floors, offering a wide range of fashion items, cosmetics, and accessories. The store is particularly known for its focus on women’s fashion and should be on your to do-list for those looking to explore the latest trends in Japanese fashion.
Entertainment
Aside from shopping and dining, Shibuya 109 also has various entertainment options for visitors. One of the most popular activities is karaoke, which can be found on the 8th floor of the department store. Visitors can rent private karaoke rooms and sing along to their favorite songs.
Another popular thing to see nearby is the Shibuya scramble crossing, located just outside Shibuya 109. This busy intersection is a must-visit spot for taking photos and people-watching.
The Sum Up
In conclusion, Shibuya 109 is a unique shopping center that offers a wide variety of fashion items for young women. It is located in the heart of Shibuya, Tokyo, and is easily accessible by public transportation. Visitors can explore the many floors of shops, each with its own distinct style and selection of clothing.
While Shibuya 109 is primarily known for its fashion offerings, it also has a number of restaurants and cafes where shoppers can take a break and enjoy a meal or snack. The building’s iconic architecture and neon lights make it a popular spot for taking photos, especially at night.
SHIBUYA 109 Details
| Name | SHIBUYA109 (shibuya109) |
|---|---|
| Business hours | Sales of goods 10:00-21:00 Food and drink 11:00-22:30 |
| business holiday | without a holiday |
| Adress | 2-29-1 Dogenzaka, Shibuya-ku, Tokyo |
| telephone number | 03-3477-5111 |
Directions To SHIBUYA 109
- Yamanote Line,Saikyo Line,Keio Inokashira Line,Tokyu Denentoshi Line,Tokyu Toyoko Line,Hanzomon Line,Ginza Line
- 2 minutes walk from Shibuya Station
SHIBUYA 109 Map
Where To Stay In Tokyo
Tokyo visitor levels are currently at an all-time high so make sure to book your hotels early. Tip most hotels booked with booking.com have free cancelation so book as soon as you know your date and you can always cancel if you change your mind.
